From over 14 years working in gyms, we have noticed certain success principles that are present when clients get results and keep getting results long term.
So before you sign up for a year at the gym or renew for another year check this list and see if you are getting the best out of your gym environment.
Firstly, there are 2 steps to getting results.
- What works initially
- What works long term – as what worked initially will need adapting regularly to KEEP working
Let’s deal with number 1 first;
What works initially.
A recent survey in a well known gym on its members clearly illustrated what works. What worked was getting to the gym consistently, even if consistently meant just 1 session per week, the important part of this consistency was created by attending appointments.
Survey Top 3 Factors: These products got gym members to stay at the gym and attend consistently for over a year
- Personal Training
- Weekly Weight Loss Bootcamp
- Group Classes
People who have set scheduled weekly appointments at the gym turn up more consistently than those who don’t.
Those that turn up more consistently get results.
An appointment simply creates that extra pressure to go to the gym on a given day because you don’t want to let the booked appointment down and it is an established part of your routine
“Set appointments are the primary factor in creating training frequency, and frequency is what creates initial results…”
This can be 1-1 training or some form of group class or appointments that are set in your schedule.
You know what time to be there, what time to leave, and how many sets, reps to complete of which exercises.
I asked 2 clients, 1 male, and 1 female what it was that made them come consistently with a trainer, the responses were the same…
- The set appointment means they will turn up
- The trainer ensures they do the exercises properly and progress their program each month…
This brings us nicely onto point 2 for something working…
What works long term – as what worked initially will need adapting regularly to KEEP working
Once you have set appointments to create frequency the content and delivery of those appointments then becomes important.
The 2 important components of the content of the appointment are;
Do it correctly & progress it every month.
Our clients tell us they often look around the gym and see people “doing it wrong”.
What they mean is poor technique, risk of injury, and wasted energy.
At Thrive we have a rule of efficiency which means within 50 minutes you should have a movement-based warm-up that makes you move more freely, a resistance training section where you lift free weights and move well whilst doing it, with the emphasis on movement, then a conditioning or cardiovascular section that stresses your heart and lungs which is the delivery system for energy in your body.
The programming process should be the same for a month and then should be carefully and thoughtfully adapted to offer enough stimuli to keep the body changing and adapting whilst still building on all the benefits of the previous month.
This is effective programming.
Finally, beyond this, what keeps people coming back is more than just appointments and programming…
Relationships & Community
We have noticed that once you have your appointments in place and you then ensure your appointments are effectively programmed the gym environment should offer you the opportunity to interact and share your experience closely with other like-minded individuals on the same journey.
This can be done through shared training sessions to help encourage, challenge and support each other alongside your coach or trainer.
It can also be done through events, challenges, and group training to work as part of a team to complete an event like a mountain walk, 5k run or mud run challenge.
“People stay long term for a community & relationships”
This is the long-term principle of growth and contribution that we all need as humans and if you can get it through your gym experience you have cracked the code to enjoying and benefiting long term from the gym.
You need more from your gym, you need a gym that takes a truly client-centered approach where experienced coaches help you to fit a routine into your lifestyle to enable you to grow and progress.
So before joining a gym you need to consider the quality of 3 areas.
- The Products & Services that are available as part of your membership that will allow you to schedule appointments
- The Delivery of those products and services in helping you to 1) do the exercises well without the risk of injury 2) progress the program each month not too much and not too little but just the right amount – this will largely depend on the experience of your coach
- The Community & Relationships must be in place alongside the appointments and the professional delivery of the services and products to create long-term gym enjoyment & results.
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